Thursday 2 April 2009

The special partnership

We often hear about how we have all just become a bunch of numbers and that the 'i' in individual is lost. The US certainly delivered on this by citing the UK as ' a series of islands off mainland Europe'. Obviously a description from Geography 101. Gordon Brown must be delighted.

If you feel that you cannot describe what your clients do and who they are, be it terms of delivery, strategy or even how they fit in their market, then you're just as guilty as the US State Department. The loyalty that we all strive to see coming our way is a two way street. Make sure you're going the right way.